500 E Travelers Trail, Suite 600 • Burnsville, MN 55337
952 233 0333
Station Events

Best Practices

Please click the arrows below for helpful tips and additional ideas to consider as you plan your local station event.

Station Event Best Practices ▼
  • Midweek events tend to work better than weekends, unless there’s a community-wide celebration or other special event occurring at the same time as the station event.
  • Typically, over lunch or in late afternoon/early evening works best. Be sure to adjust to traffic patterns at your specific station.
  • Suggested Promotion/Discount:
    • E85: $0.85 off per gallon or $0.85/gal
    • E30: $0.30 off per gallon
    • E15: $0.15 off per gallon
  • In-store specials are encouraged. (i.e., free carwash; hotdog, chips & soda for 85¢)
  • With station permission, a local vehicle dealership could display flex fuel vehicle’s at event.
  • With station permission, consider partnering with other local organizations such as livestock commodity groups for a food-related item (burgers, brats, etc.).
Radio ▼
  • Radio ads are a great option to use in conjunction with a county station event, race promotion, or other biofuels related activity.
  • To request ethanol radio ads for use in your county or to request a customized script for your event, please contact your District Field Manager.
  • Flex Fuel :30 Script Example: Are you a Flex Fuel vehicle driver? LOCATION HERE will be offering discounts on E85, E30 and E20 fuel on DATE from TIME. Higher ethanol blends, like Flex Fuels, are a lower-priced option at the pump that reduce greenhouse gas emissions and lower our reliance on petroleum. Check your fuel door for a label indicating your vehicle can use Flex Fuel, and reach for a Better Fuel today! Brought to you by your local XXX County Corn Growers.
  • General Ethanol :30 Script Example: Interested in saving some money next time you fill up at the pump? LOCATION HERE will be offering discounts on Unleaded 88, E85, E30 and E20 fuel on Date from TIME. Higher ethanol blends, like Unleaded 88 and Flex Fuels, are a lower-priced option at the pump that reduce greenhouse gas emissions and lower our reliance on petroleum. Stop by on DATE and reach for a Better Fuel today! Brought to you by your local XXX County Corn Growers.
Social Media ▼
  • Follow and tag MCGA in your station event social media posts, so we can help amplify your efforts:
  • Though social media is a less formal form of engagement, it is still a representation of your county organization and MCGA. The following are some helpful tips when connecting with others on social platforms:
    • Tell your story: According to a recent MCGA statewide survey, only a third of Minnesota residents say they personally know a farmer, yet an overwhelming number of respondents desire more information on modern farming practices.
    • Engage with others: Welcome questions from followers and the opportunity for conversation. Share your perspectives, thoughts, questions and concerns. In order to have a productive conversation, keep comments respectful by refraining from bullying, foul language, personal attacks or links to inappropriate information.
    • Stay positive: Farming and agriculture brings out the passion in people, and sometimes it can be a challenge to rise above the noise. Harness that passion for agriculture, and contribute respectful conversation to the topic at hand.
    • Use visuals: Adding an image or video to your post can generate up to 3 times more engagement. In doing so, be mindful of the visuals you post. Be sure to get written consent from people in photos or videos, when applicable.
    • Stay in compliance with all current social media platform policies as well as the law.
Billboards ▼
  • Billboards are a great way to share general information about ethanol before, during and/or after your station event. Click here to view billboard options, including ethanol-related options.
  • For questions related to billboards, please contact your District Field Manager.

Brochures ▼